ProEquipment: B2B Supplier Website for HoReCa and Laundry Equipment
Corporate website with a professional equipment catalog, turnkey solutions section, and lead funnel — from brand showcase to consultation and service support.
Challenge
A supplier of professional equipment for restaurant kitchens, hotels, and laundries needed a modern B2B website: showcase turnkey expertise, display a brand catalog, and capture leads for selection, installation, and service — without scattered landing pages and an outdated storefront.
Solution
We built the ProEquipment website with a strong hero block, navigation through catalog and turnkey solutions, a project portfolio, and clear CTAs. Trust was the focus: market experience, project volume, global brands, and nationwide service.
HoReCa and laundry equipment with paths to selection and consultation
Kitchen and laundry fit-out: selection, supply, installation
Showcase of completed sites to demonstrate expertise
Delivery, installation, and service support nationwide
Contact forms and hero CTAs for fast lead generation
Achievements block: years in market, projects, brands, NPS metrics
Technology
Responsive web storefront, catalog and turnkey solutions sections, lead forms, SEO markup, and conversion analytics from primary CTAs.
Results
- Unified B2B storefront instead of scattered company materials
- Clear path: catalog → solution → consultation request
- Focus on turnkey HoReCa and laundry fit-out
- Demo: proequipment.softverno.ru