Askona: Healthy Sleep Products Online Store
Large e-commerce for a mattress, bed, and sofa manufacturer and retailer: fast catalog, product configurators, omnichannel orders, and stable performance under peak load.
Challenge
Askona is a major sleep products brand with a large assortment and a nationwide store network. A modern online store was needed that handles high traffic, serves product pages and filters across thousands of SKUs quickly, supports complex product configurations (size, firmness, bundle), and connects online orders with delivery and in-store pickup.
Solution
We designed and built the e-commerce stack: catalog with search and faceted filters, product pages with configurators, cart and checkout, account area, promotions, and regional scenarios. The storefront was integrated with ERP, payments, and logistics so stock, prices, and order statuses update without manual reconciliation.
Categories, filters, fast search across a large mattress and furniture assortment
Size, firmness, bases, and bundle selection with price recalculation
Checkout, promo codes, online payment, delivery or pickup selection
Store integration: availability, pickup points, unified customer experience
Order history, favorites, delivery status, and repeat purchases
Catalog and product page optimization for peak load and SEO traffic
City scenarios: prices, delivery, availability by buyer geolocation
1C/ERP exchange, payment gateway, logistics, and marketing analytics
Technology
Web storefront and catalog API, search index for faceted filters, integrations with ERP and payment provider, CDN and caching to speed up product pages and listings. Funnel analytics: view → configuration → cart → payment.
Results
- Unified online sales channel for a major retail brand
- Convenient selection of complex products through configurators
- Omnichannel scenarios: delivery and pickup from the store network
- Stable catalog performance under high traffic
- Price, stock, and order sync with internal systems